5 Bridge

When it comes to internet marketing one of the things you want it traffic. That is the whole point right? Get eyeballs to your site and get potential customers viewing your pitch.

Well.. not exactly. You want quality traffic.

What is quality traffic? Traffic that is in context. Traffic that comes from related neighborhoods on the internet. If you sell dog kennels you want people who are interested in dogs visiting your website. Sounds logical.

One of the best ways to get yourself some good quality traffic is to buy it. And mostly people head on over to Google, Microsoft or Yahoo for their contextual traffic.

But..

I think there are some key markets that provide a much better ROI (return on investment) than the big guys.. My personal favorite is Pay Per Post. (Not just because I write for them.. but I probably would not have this kind of inside information if I did not..)

One of the most frustrating things, and a huge opportunity cost aspect to ROI that a lot of marketers overlook is when you spend 3 hours programming your adwords campaign to see after the first 12 hours a click through rate (ctr) of less than 2%.

Now, maybe your ads suck.. or maybe it is just really hard to grab people’s attention in that environment? (1-2% is still pretty rad compared to traditional media..)

So..

What about my boys over at ppp? Their average ctr is 10%+ (10.545 to be precise..)

Not bad. Not bad at all..

But, a high click through rate means more than that.. it also means that the context within which your ads are appearing hold a lot of authority. Which means that you have a better conversion rate. High click through rate indicates that not only are your links more visible, getting more attention, but that they are more interesting to the reader and sparking more emotion. People click because they want to, not because they are tricked or forced. If you have a high ctr you are likely making more money.

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