5 Bridge

If I told you that Leadpile was the world’s largest online exclusive lead marketplace, where would you envisage it was based? Probably you would think of Silicone Valley, Mountainview, California or New York, that sort of thing. Nope. The Lead Marketplace/Exchange is situated in none other than Phoenix, Arizona. It’s great that the internet makes it possible for stupendously successful web-based companies to be based absolutely anywhere in the United States. Did you know that Alibris, that huge book marketplace, has its distribution center in the middle of the desert at a place called Sparks, Nevada? That never stopped it selling a book, now did it? Getting back to Leadpile, what’s interesting is that its system makes it possible for brick-and-mortar business to profit from the web explosion at a very low cost. Website garner leads through Leadpile forms that users can fill in and these get sent to Leadpile. Business owners who have bid on these leads and won the bidding instantaneously get the names, addresses and contact numbers of prospective customers in their State. Leads can cost as little as a dollar or less. So who cares where Leadpile is based as long as businesses as diverse as car insurance firms and dental practices get more business.

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